_edited.png){kind=small}
Why do events draw attention but don’t convert into sales meetings?
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
March 11th, 2026, 2 PM GMT
Event Details
B2B events can be powerful revenue drivers but only when sales and marketing work as one.
In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.
Expect practical examples, sharp insights, and strategies you can use right away.
Who's Attending
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
-
VPs of Marketing
-
Heads and Directors of Field Marketing
-
Growth and Demand Gen Leaders
-
ABM and Lead Gen Specialists
-
Event Marketing Leaders
Event Agenda
Event Format
March 11th 2026, at 2 PM PM GMT
1:55–2:00 PM: Event Access
2:00–2:05 PM: Opening Remarks
2:05–2:10 PM: Introductions
2:10–2:55 PM: Engaging Discussion
2:55–3:00 PM: Closing Remarks
Our virtual roundtables are designed to be interactive, engaging, and highly participatory. Unlike traditional panels or webinars, these sessions are structured as open conversations where every attendee has a voice. We encourage participants to come ready to share their own experiences, ask questions, and contribute insights.
This is not a one-way presentation, but a space for meaningful exchange and connection.
Discussion Points
Why do events draw attention but don’t convert into sales meetings?
Events are designed to generate attention, but attention alone does not translate into revenue. Event marketing continues to command significant budgets, yet organizations often face pressure from leadership to demonstrate immediate results. Attendance alone rarely translates into measurable business outcomes - real impact is created in the post-event follow-up, where timing, prioritization, and alignment with sales objectives turn interest into action.
Even attendees who initially engage, or no-shows who signaled intent, represent opportunities that can be nurtured into pipeline. This discussion explores how executives can rethink post-event engagement to maximize value, ensure follow-up drives real results, and ultimately translate event activity into measurable revenue.
Why do post-event follow-ups tend to underperform, even when events themselves are well-executed?
How does the marketing team prove to managers that events are driving real revenue not just activity?
How can marketing teams maintain the interest or registrations all the way through to post-event follow-ups?
Registration
* You agree to our T&Cs and Privacy Policy by registering to our events.
Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
Frequently Asked Questions
©2024 Adatha Group
T&Cs | Privacy Policy | Cookie Policy
Office 70AP, 182-184 High Street North, Area 1/1East Ham, London, E6 2JA, UK
175 Varick Street, NYC, NY, 10014, USA
Listen.
Learn.
Connect.