Case Studies

Explore our case studies to see how we’ve helped leading brands reach their audiences, generate demand, and increase ROI through our Executive Events or Qualifying Surveys.

Executive Event Series

Client:

Objective: To build relationships with senior executives in key industries

Microsoft and Avanade partnered with our agency to connect with senior decision-makers across the U.S. in the manufacturing, CPG, and retail sectors. Their goal was to create meaningful relationships with leaders from priority accounts and position themselves as trusted advisors around AI's role in operations and supply chain transformation.

To support this, we designed and executed a nationwide executive roadshow, kicking off with a curated dinner event in Chicago.

At the first stop, held at the acclaimed two-Michelin-star restaurant Oriole, we brought together:

16 handpicked attendees from Microsoft and Avanade’s target account list
All at director-level and above, including VPs and C-suite leaders
A moderated roundtable discussion on how AI is transforming operations and supply chains

Registrants:

Vice President Of Engineering at OSI Group
Vice President of Sales & Supply Chain at RoadSafe Traffic Systems
Vice President - AI & Data Science at AIT Worldwide Logistics
Director, Global Finance Transformation at Johnson Controls
Global Digital Transformation & Operations Leader at Kraft Heinz
Sr Manager, Talent Acquisition Manufacturing Operations at Kraft Heinz
Strategic Finance Manager at Ecolab
Finance Supervisor – Corporate Financial Planning and Analysis at Abbott
Senior Director Product Management at Arrow International
Director of Demand Planning at Batory Foods
Director of Supply Planning at Batory Foods
Strategic Supply Chain Planner at Berlin Packaging
Engineering Manager at OSI Group
Senior Manager Business Intelligence and Finance Systems at Medline
Finance & Accounting Manager at Medline
Senior Analyst, IT Systems Administration at AZEK Company
Software Product Manager, Supply Chain at Rite-Hite
Vice President of Accounting and Finance at DGI Supply
Senior Logistics Coordinator at Zekelman Industries
Data Science/AI Mentor at GNS-AI

As a result:

Microsoft and Avanade secured 8 follow-up meetings within one week with decision-makers
The event sparked strategic conversations and laid the groundwork for ongoing partnerships

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This executive event helped the team create new relationships, strengthen brand presence, and surface new opportunities in high-priority accounts.

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Watch the testimonial from our client, A10 Networks, about our Executive Events.

Qualifying Survey

Client:

Objective: To gain market clarity and strategic leads in Canada

NetApp partnered with our agency to gain a deeper understanding of the Canadian market for their SAN (Storage Area Network) solutions. Their goal was to identify qualified prospects from their selected list of companies, gather actionable insights, and assess how their offering was positioned against key competitors.

Over the course of 10 weeks, we delivered:

64 qualified leads and their survey responses from director-level and above decision-makers from NetApp’s list of key accounts
13 follow-up appointments with engaged respondents, 8 of those with budget available for their solution

Through this engagement, NetApp uncovered that 43% of the respondents had active budget, and gained clear visibility into which competitor was most top-of-mind among their potential customers. This initiative not only clarified their market position but also helped prioritize high-opportunity accounts for their sales team.

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