Privacy Policy

Who We Are

Adatha Marketing Ltd is a company based in the UK (full company registration details are at the bottom of this page). For any questions regarding these terms or our services, please contact us using the details provided below.

The website https://adathagroup.com/ and https://adathamarketing.com/ is owned and operated by Adatha Marketing. References to “us” or “we” in this statement refer to Adatha Marketing Ltd.

We identify the right individuals within organizations who might be interested in answering market research surveys or attending executive events in their respective sectors based on their positions and roles. The legal basis for processing personal data and communicating with data subjects in these instances is our legitimate interests under Article 6(1)(f) of GDPR.

We are committed to complying with all applicable data protection laws, including all CANSPAM, CA anti-SPAM, and GDPR laws, and to fairly and lawfully collect all data and information from public sources or have purchased data from 3rd party vendors that comply with all privacy laws.

What Information We May Collect From/ About You

We collect information about you (or someone from your organization on your behalf) in the following ways:

Engaging by phone, email, online, or print to seek or provide information about our services
Through our use of the Cookies on our website (please see the Cookies section below)
Through your request for publications and other marketing materials
Through your request for information about our services and related topics and events
Through viewing, engaging with, filling out, completing, or submitting to us any of our surveys or events
Through your registration for participating in our surveys or events
Through your contacting us with inquiries and comments
Recruitment and employment

Any of the above indicates that we may collect and process personal information about you. This information may include:

Your name, address, email address, location, and other contact information
Work contact details including your email address and phone number
Job title and the name of your employer
Interests
Records of your correspondence with us
Details of your visit to the website
Multimedia files, which may include photographs and video footage
Information about your service user experiences
Health data and dietary preferences and restrictions
Your computer, including (where available) your IP address, operating system and browser type, for system administration. This is statistical data about our users’ browsing actions and patterns and does not identify any individual.
Any other information provided to us when you contacted us for registering to participate in our surveys or events
Any other information that you share with us while viewing, engaging with, filling out, completing, or submitting to us any of our surveys or events

We may collect information about you from third-party sources to contact you for corporate research studies and corporate relationship-building purposes through surveys and events. Some of the sources to name are Google (general public domain search), Wiza, ZoomInfo, Companies House, LinkedIn, and other licensed corporate databases. We will never intend to violate or infringe on your privacy and use measures to ensure contacting you is based on our Legitimate Interest or Consent and your rights as a Data Subject.

Collecting Personal Data

Adatha Marketing Ltd may record phone calls for training and monitoring purposes. We need this information to provide our services to you, process payments for such services, and deliver relevant content connected to any links you have interacted with (as applicable).

How We Use Your Data

We use your information for the following purposes:

Personalizing your experience to deliver the type of content and product offerings you are most interested in
Allowing us to better serve you in responding to your customer service requests
Sending you periodic emails regarding your order or other products and services
Following up after correspondence (live chat, email, or phone inquiries)
Providing you with our services and processing payments for such services
Assisting in quality monitoring of staff
Investigating and resolving complaints
Detecting, investigating, and preventing crime (including fraud)
Providing our services, which include creating surveys and events for corporate relationship-building

We will not provide your information to third parties except as set out below.

Who We May Share Your Data With

We may use and share aggregated statistical data regarding the usage of our service with third parties.

We may process and disclose your personal data to provide you with the services you requested, to assess inquiries, to provide you with information about us, and our services, for administrative purposes, to fulfill our obligations under applicable data protection laws and regulations to:

A third party who acquires Adatha Marketing Ltd's business
Law enforcement and regulatory agencies in connection with any investigation to help prevent unlawful activity or as otherwise required by law. (This includes sharing or exchanging information with other organizations to safeguard or other statutory regulations we must comply with.)
Our agents, clients and service providers
Sponsors, patrons, clients and other agencies or organizations that we engage with during or who sponsor our research studies and events

By participating in our surveys, research studies, events and agreeing to our contract terms you are providing your consent that we may share your business contact information, including job role and title, email address and phone number, event attendance, your participation in our research studies, including your answers and opinion, and your photograph, with our clients and sponsors pre, during or post a research study, survey or event, to connect you with each other and to facilitate our clients and sponsors to gain insights about their industry. This is in line with our core vision and purpose to facilitate shaping businesses through networking for professionals and enabling new business connections. Any individual may opt out of receiving future emails from us by clicking on the opt-out link in the invite.

By participating in our surveys, research studies, events, and agreeing to our contract terms you are providing your consent to be photographed or recorded by voice or video footage, and we reserve the rights to use those images in our website, social media, and other marketing materials.

If, at any time, you do not wish to be photographed or recorded, please contact us at info@adathagroup.com with the subject line: ‘PHOTO, VIDEO CONSENT - YOUR NAME’. If, at any time, you do not wish to receive further information about us and our services, contact us at info@adathagroup.com with the subject line: ‘REQUEST TO UNSUBSCRIBE ALL - YOUR NAME’.

Keeping Your Data Secure

We use technical and organizational measures to safeguard your personal data, such as:

Storing your personal data on secure servers
Limiting access to your personal data to authenticated and approved staff
Processing all transactions through a gateway provider without storing or processing on our servers.

While we will use all reasonable efforts to safeguard your personal data, you acknowledge that Internet use is not entirely secure, and we cannot guarantee the security or integrity of any personal data transferred to or from you via the Internet.

Your Rights

You have the right to ask us not to process your personal data for marketing purposes. If you wish to exercise this right, you should:

Ensure you opt-out by checking certain boxes on the forms we use to collect your data or by opting out of marketing communications as we will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes.
Put your request in writing, include proof of your identity, and specify the request, including the sources of the marketing communication

You have the right to request access to personal data that we may process about you. If you wish to exercise this right, you should:

Put your request in writing
Include proof of your identity and address (e.g., a copy of your driving license or passport, and a recent utility or credit card bill)
Specify the personal data you want access to, including any account or reference numbers where applicable.

You have the right to request us to delete any information we hold on you if we do not have any outstanding contractual or legal obligation to store and retain that data. If you wish to exercise this right, you should:

Put your request in writing
Include proof of your identity and address (e.g., a copy of your driving license or passport, and a recent utility or credit card bill)
Specify the personal data you want access to, including any account or reference numbers where applicable.

You have the right to require us to correct any inaccuracies or updates in your data free of charge. If you wish to exercise this right, you should:

Put your request in writing
Provide us with enough information to identify you
Specify the information that is incorrect and what it should be replaced with.

In certain circumstances, you have the right to require us to erase personal data that we may process about you. If you wish to exercise this right, you should:

Put your request in writing
Provide us with enough information to identify you
Specify the information to be erased.

If you have any concerns or questions regarding how we process your information, please contact us. You can exercise your rights at any time by contacting us at info@adathagroup.com with the subject line: ‘REQUEST FOR PRIVACY - YOUR NAME’. We reserve the right to verify your identification before acting on your queries. Additionally, you have the right to lodge a complaint with the Information Commissioner’s Office. More information on the Information Commissioner’s Office and your rights is available at www.ico.org.uk.

If you are a California resident, you have the right to request certain information regarding the disclosure of your personal information by us to third parties for the third parties’ direct marketing purposes. You can exercise your rights at any time by contacting us at info@adathagroup.com with the subject line: ‘REQUEST FOR PRIVACY CALIFORNIA - YOUR NAME’. We reserve the right to verify your identification before acting on your queries.

Any and all information, data, or materials provided by our sponsors or clients to us in any form or matter will be designated Confidential Information and we agree to use Confidential Information only as instructed by our clients and sponsors and solely for that client’s and sponsor's benefit.

Retention of Data

We retain the personal data processed by us in a live environment for as long as is considered necessary for the purpose(s) for which it was collected (including as required by applicable law or regulation).

In addition, personal data may be securely archived where there is a need to continue to retain it.

Changes to This Policy

This privacy policy was last updated on January 24th, 2025. We may change this policy from time to time, those changes become effective on posting on this website. You should check this policy frequently to ensure you are aware of the most recent version by checking the latest Privacy Statement on our website. Your subsequent use of this website or submission of personal information will be deemed to signify your acceptance of the variations.

Cookies

Our website uses cookies to record visits to our website. This helps us to improve the website and provide you with a good experience when you browse the website. Please read about our Cookies Policy here for more information.

Questions, comments, and requests regarding this privacy policy should be addressed to info@adathagroup.com with the subject line: 'PRIVACY POLICY REVIEW - YOUR NAME’. If you do want to complain about our use of personal data, please send an email with the details of your complaint to info@adathagroup.com with the subject line: ‘DATA PROTECTION - YOUR NAME’. We will investigate and respond to any complaints we receive.

If you need further information about us and how we manage your personal data, please visit our ‘Contact us’ page where you can contact our departments to enquire more information.