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From No-Shows to Next Steps: Solving the Event Attendance & Follow-Up Gap
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
October 16th, 2025, 12:30 PM EST - NYC, NY
Event Details
B2B events can be powerful revenue drivers but only when sales and marketing work as one.
In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.
Expect practical examples, sharp insights, and strategies you can use right away.
Who's Attending
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
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VPs of Marketing
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Heads and Directors of Field Marketing
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Growth and Demand Gen Leaders
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ABM and Lead Gen Specialists
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Event Marketing Leaders
Event Agenda
October 16th 2025, at 12:30 PM EST
12:30 PM – 1:00 PM: Networking Session with Welcome Drinks
1:00 PM – 1:15 PM: Introductions, Opening Remarks
1:15 PM – 2:00 PM: Gourmet Luncheon with Facilitated Discussion
2:00 PM – 2:15 PM: Facilitated Discussion end and Informal Conversation starts
Venue
Gramercy Tavern
42 E 20th St, New York, NY 10003, United States
Discussion Points
Marketing leaders are rethinking how events drive business value. This discussion explores how CMOs and marketing executives can transform event engagement into measurable pipeline, stronger customer relationships, and long-term growth impact.
Events are more than experiences, they’re strategic opportunities to identify high-value prospects and accelerate pipeline development. Join marketing leaders to explore how to convert event engagement into measurable business impact and lasting growth.
Human-to-human interaction remains a key differentiator in today’s business landscape. Intimate, high-level events provide the opportunity to engage directly with the right leaders, fostering meaningful dialogue, sharing insights, and building relationships that translate into tangible business impact.
Where do you feel the biggest drop-off in your event funnel: registrations, attendance, or post-event follow-up?
What’s the hardest part about converting registrants to attendees, and how are you addressing it?
What’s been your biggest challenge in proving ROI from events back to leadership?
Registration
* You agree to our T&Cs and Privacy Policy by registering to our events.
Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
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