_edited.png){kind=small}
From Registrations to Revenue: Is Your Event Follow-Up Falling Short?
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
May 20th, 2026, 12:30 PM SGT - Singapore
Event Details
B2B events can be powerful revenue drivers but only when sales and marketing work as one.
In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.
Expect practical examples, sharp insights, and strategies you can use right away.
Who's Attending
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
-
VPs of Marketing
-
Heads and Directors of Field Marketing
-
Growth and Demand Gen Leaders
-
ABM and Lead Gen Specialists
-
Event Marketing Leaders
Event Agenda
May 20th, 2026 at 12:30 PM SGT
12:30 PM – 1:00 PM: Networking Session with Welcome Drinks
1:00 PM – 1:15 PM: Introductions, Opening Remarks
1:15 PM – 2:00 PM: Gourmet Luncheon with Facilitated Discussion
2:00 PM – 2:15 PM: Facilitated Discussion end and Informal Conversation starts
Venue
Stags Head
Level 3 of Pan Pacific Hotel Marina Bay, 7 Raffles Blvd, Singapore
Discussion Points
From Registrations to Revenue: Is Your Event Follow-Up Falling Short?
Events are a critical touchpoint for B2B marketers, but too often the energy and engagement generated during an event dissipates afterward. Marketing leaders are now rethinking how to ensure that every interaction translates into meaningful outcomes. This session explores how marketing teams can work closely with sales from the very start of the event brief to prioritize high-value accounts, plan targeted follow-ups, and prevent leads from going cold.
Join peers to discuss strategies for converting event engagement into measurable pipeline, opportunities, and tangible revenue. From designing the right pre-event targeting to executing structured post-event follow-ups, this discussion will highlight how marketing can maximize the impact of live interactions and ensure events deliver lasting business value.
How do you involve sales from the very start of your event planning to ensure follow-ups actually convert into opportunities?
What strategies have you used to turn post-event engagement into real pipeline, and how does early sales alignment affect success?
Which metrics best demonstrate that your events are influencing deals, and how do you track follow-up effectiveness across marketing and sales?
Registration
* You agree to our T&Cs and Privacy Policy by registering to our events.
Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
Frequently Asked Questions
©2024 Adatha Group
T&Cs | Privacy Policy | Cookie Policy
Office 70AP, 182-184 High Street North, Area 1/1East Ham, London, E6 2JA, UK
175 Varick Street, NYC, NY, 10014, USA
Listen.
Learn.
Connect.