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How To Turn Your Events Into Growth Engines?
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
July 28th, 2026, 12:30 PM SGT - Singapore
Event Details
B2B events can be powerful revenue drivers, but only when the strategy behind them is built to withstand scrutiny.
In this session, we'll explore how senior marketing leaders are designing board-ready event strategies that connect what happens in the room to outcomes the business actually cares about, from smarter targeting and shared sales-marketing goals to integrating event data into the CRM and acting on it fast.
Expect practical examples, sharp insights, and strategies you can put to work right away.
Who's Attending
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
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VPs of Marketing
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Heads and Directors of Field Marketing
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Growth and Demand Gen Leaders
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ABM and Lead Gen Specialists
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Event Marketing Leaders
Event Agenda
July 28th, 2026 at 12:30 PM SGT
12:30 PM – 1:00 PM: Networking Session with Welcome Drinks
1:00 PM – 1:15 PM: Introductions, Opening Remarks
1:15 PM – 2:00 PM: Gourmet Luncheon with Facilitated Discussion
2:00 PM – 2:15 PM: Facilitated Discussion end and Informal Conversation starts
Venue
Artemis Grill
138 Market St, #40-01 CapitaGreen, Singapore 048946
Discussion Points
How To Turn Your Events Into Growth Engines?
For senior marketing leaders, events have become one of the clearest tests of whether marketing can prove its commercial worth. Whether the aim is brand awareness, community, pipeline, or revenue, the line between an event that delivers and one that quietly drains budget comes down to a few things done well: clear goals, the right metrics, and a strategy that holds up when leadership starts asking hard questions. As scrutiny on spend tightens and buyer journeys stretch longer, the marketers who win are those who can connect what happens in the room to outcomes the business actually cares about.
This discussion brings senior marketing leaders together to examine what a board-ready event strategy looks like in 2026, how to integrate event data into the CRM rather than letting it sit unused, how to align sales and marketing around shared goals instead of competing for credit, and how to keep an audience engaged long after the event itself through content and the right channels.
How should senior marketers match their event strategy to the type of event and the audience they're trying to reach?
Which metrics genuinely support data-driven decisions when it comes to events?
Where should event marketing leaders be experimenting and innovating in 2026?
Registration
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Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
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