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From No-Shows to Next Steps: Solving the Event Attendance & Follow-Up Gap
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
October 22nd, 2025, 6:30 PM PST - San Jose, CA
Event Details
B2B events can be powerful revenue drivers but only when sales and marketing work as one.
In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.
Expect practical examples, sharp insights, and strategies you can use right away.
Who's Attended
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
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VPs of Marketing
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Heads and Directors of Field Marketing
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Growth and Demand Gen Leaders
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ABM and Lead Gen Specialists
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Event Marketing Leaders
Event Agenda
October 22nd 2025 at 6:30 PM PST
6:30 PM – 7:15 PM: Networking Session with Welcome Drinks
7:15 PM – 7:30 PM: Introductions, Opening Remarks
7:30 PM – 8:15 PM: Starters, Facilitated Discussion
8:15 PM – 9:00 PM: Facilitated Discussion end and Informal Conversation starts
9:00 PM – 9:30 PM: Extended Networking
Venue
Morton's The Steakhouse
Discussion Points
From No-Shows to Next Steps: Solving the Event Attendance & Follow-Up Gap
Marketing leaders are rethinking how events drive business value. This discussion explores how CMOs and marketing executives can transform event engagement into measurable pipeline, stronger customer relationships, and long-term growth impact.
Events are more than experiences, they’re strategic opportunities to identify high-value prospects and accelerate pipeline development. Join marketing leaders to explore how to convert event engagement into measurable business impact and lasting growth.
Human-to-human interaction remains a key differentiator in today’s business landscape. Intimate, high-level events provide the opportunity to engage directly with the right leaders, fostering meaningful dialogue, sharing insights, and building relationships that translate into tangible business impact.
When you think about your event strategy today, is your priority pipeline generation, relationship building, or brand visibility?
Where do you feel the biggest drop-off in your event funnel: registrations, attendance, or post-event follow-up?
What’s been your hardest challenge in proving ROI from events back to leadership?
Registration
* You agree to our T&Cs and Privacy Policy by registering to our events.
Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
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