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C-level Marketing Leaders' Digital Roundtable
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
April 22nd, 2026, 11 AM EST / 5 PM CET
Event Details
Who's Attending
In these sessions, expect to cover the most important aspects of B2B event marketing: how to turn attention into real sales opportunities and prioritize quality over quantity in registrations.
We’ll explore what makes executive events truly effective, from smarter targeting to strategic follow-up, ensuring every interaction moves your business forward.
Expect practical examples, sharp insights, and strategies you can use immediately to maximize the ROI of your events.
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
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VPs of Marketing
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Heads and Directors of Field Marketing
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Growth and Demand Gen Leaders
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ABM and Lead Gen Specialists
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Event Marketing Leaders
Event Agenda
April 22nd 2026, at 11 AM EST/ 5 PM CET
10:55 EST – Login Opens
11:00–11:05: Welcome Address
11:05–11:10: Group Introductions
11:10–11:15: Moderator Introduction
11:15–12:00: Discussion
Event Format
Our sessions are designed to be interactive, engaging, and highly participatory. Unlike traditional presentations or webinars, these discussions are structured as open conversations where every attendee has a voice.
This is not a one-way presentation, but a space to explore how B2B events can turn attention into real sales, prioritize quality over quantity, and deliver measurable business impact. Expect practical examples, sharp insights, and strategies you can use immediately.
Discussion Points
Session I.
Why do events draw attention but don’t convert into sales meetings?
Events are designed to generate attention, but attention alone does not translate into revenue. Event marketing continues to command significant budgets, yet organizations often face pressure from leadership to demonstrate immediate results. Attendance alone rarely translates into measurable business outcomes - real impact is created in the post-event follow-up, where timing, prioritization, and alignment with sales objectives turn interest into action.
Even attendees who initially engage, or no-shows who signaled intent, represent opportunities that can be nurtured into pipeline. This discussion explores how executives can rethink post-event engagement to maximize value, ensure follow-up drives real results, and ultimately translate event activity into measurable revenue.
Why do post-event follow-ups tend to underperform, even when events themselves are well-executed?
How does the marketing team prove to managers that events are driving real revenue not just activity?
How can marketing teams maintain the interest or registrations all the way through to post-event follow-ups?
Registration
* You agree to our T&Cs and Privacy Policy by registering to our events.
Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
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