From Process-Obsessed to Impact-Driven: Proving Value in UX Work for the Business
Join a curated group of UX & Research Leaders for an engaging roundtable discussion over an elevated dinner.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
September 25th, 2025, 6:30 PM EST, Raleigh, North Carolina
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Event Details
Join an elite group of UX, Design and Product executives for an exclusive, facilitated roundtable to explore the ways in which teams are proving their business value to stakeholders.
This closed-door dinner will foster candid discussions on what impact really means and how teams often underestimate their power to define and pursue meaningful outcomes.
Who's Attended
This invitation-only event is designed for senior UX and Research professionals, including:
Director of UX Research, UX Director, UX Research Lead / Manager, Head of Research, Head of UX
Principal UX Researcher, Principal Experience Design
Lead Product Manager, Manager - Research & Insights
Head of Product, Head of Design, Senior UX Researcher, VP of Design, VP of Research, VP of User Experience
Event Agenda
September 25th 2025 at 6:30 PM EST
6:30pm - 7:15pm Networking + Cocktails
7:15pm - 7:30pm Welcome Remarks + Intros
7:30pm - 9pm Dinner + Discussion
9pm - Closing Remarks
Venue
Madre at Smoky Hollow
518 N. West Street, Raleigh, NC 27063
Discussion Points
In a world where a business’s bottom line is at the top of all executives’ minds, it is imperative that every team in a business is able to show their ROI and impact. This is no different than with UX, Product and Design teams.
This is why every team must be aware of their own pitfalls in succumbing to ‘OKR theater’, where teams go through the motions of goal setting without meaningful connection to business outcomes. Throughout the evening, we’ll encourage discussion that will have you questioning if your team is simply process obsessed or is focused instead on answering, ‘Why and how does our work matter to the business?’
What metrics do you feel best capture the value of research in your organization?
Do you find your stakeholders respond better to numbers or to human stories and quotes?
What’s the biggest challenge when it comes to getting buy-in for research or testing?
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