June 26th, 2025 - 2 PM EST

From Events to Revenue: Fixing the Disconnect Between Marketing & Sales

We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.

Register for the online event

Event

Details

Join a curated group of senior event marketing leaders for an exclusive virtual roundtable on one of the industry's biggest challenges: bridging the gap between event marketing and sales.

In this closed-door session, we’ll unpack what’s blocking alignment, explore how to turn event engagement into pipeline, and share real-world strategies to drive results, candid, practical, and off the

Who's
Invited

This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:

Chief Marketing Officers (CMOs) and VPs of Marketing
Heads and Directors of Field Marketing
Growth and Demand Gen Leaders
ABM and Lead Gen Specialists

Event

Agenda (EST)

1:55 PM: Event Access

2:00 - 2:05: Opening remarks

2:05 - 2:15: Introductions

2:15 - 2:55: Engaging Discussion

2:55- 3:00: Closing remarks

Current

Attendees

VP of Marketing-Tuskira
Global Director, Marketing-Ollion
VP, Regional Head of Marketing-Coface
Head of Marketing-Kyndryl
Sr. Director of ABM and Field Marketing-Superside
Assoc. Director Global Events-Wolterskluwer
Head of GTM-Pyyne
Integrated Marketing Manager-Microsoft
Head of Marketing-Toptal
Sr. Director, CMO-Kyndryl
Sr. Field Marketing Manager-Contentstack

View Discussion Points

Discussion Points

Event marketing plays a critical role in driving pipeline, but many teams still struggle to align their efforts with sales goals. From lead handoff to meeting conversion, the path from event to opportunity isn’t always clear or consistent.

In this session, we’ll explore the real challenges of syncing with sales, how event size and format impact lead quality, and whether third-party or in-house execution drives better results. Expect candid discussion, practical strategies, and insights you can apply right away.

What challenges do you face aligning event marketing with sales goals, and how do you measure lead conversion success?

Do small vs. large events impact lead conversion, and do third-party organizers or in-house events give better results?

What’s the best strategy for turning event leads into meetings, and how do you track lead quality?

Register interest

Adatha Group is a B2B marketing agency that connects industry leaders and decision-makers for peer-to-peer discussions. Our purpose is to provide an engaging conversation to all of our attendees.