July 16th, 2025 - 6:30 PM CDT

From Silos to Synergy: Uniting Event Marketing and Sales for Real Results

We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.

Register for the online event

Event

Details

B2B events can be powerful revenue drivers but only when sales and marketing work as one.

In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.

Expect practical examples, sharp insights, and strategies you can use right away.

Who's
Invited

This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:

Chief Marketing Officers (CMOs) and VPs of Marketing
Heads and Directors of Field Marketing
Growth and Demand Gen Leaders
ABM and Lead Gen Specialists

Event

Agenda (CDT)

1:55 PM: Event Access

2:00 - 2:05: Opening remarks

2:05 - 2:15: Introductions

2:15 - 2:55: Engaging Discussion

2:55- 3:00: Closing remarks

View Discussion Points

Discussion Points

Executive events are high-investment touchpoints but without true sales and marketing alignment, their impact is limited. Too often, critical moments are missed: the wrong people are invited, sales enters too late, and insights from the room never make it to pipeline.

In this session, we’ll explore how to run events where sales and marketing operate as a unified team from collaborative guest list building and pre-event planning, to real-time coordination and post-event conversion. Expect actionable tactics, honest peer discussion, and proven ways to make every event a revenue-driving moment.

How often are event guest lists truly aligned with your ideal customer profile and what’s the cost of getting persona targeting wrong?

What’s breaking down in the post-event follow-up process and how can marketing and sales better coordinate to turn warm interest into real pipeline?

How do you capture and qualify meaningful engagement onsite and what defines a true MQL in the context of executive events?

Register interest

Adatha Group is a B2B marketing agency that connects industry leaders and decision-makers for peer-to-peer discussions. Our purpose is to provide an engaging conversation to all of our attendees.