July 9th, 2025 - 2 PM SGT

Events with Intent: Targeted, Tracked, and Measurable

We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.

Register for the online event

Event

Details

In this closed-door session, we’ll dig into how to design events that are more than just brand touchpoints, events that are engineered for strategic conversations, data-backed targeting, and clear ROI.

Expect a candid, practical conversation with peers on what’s working, what’s not, and how to make every event interaction count.

Who's
Invited

This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:

Chief Marketing Officers (CMOs) and VPs of Marketing
Heads and Directors of Field Marketing
Growth and Demand Gen Leaders
ABM and Lead Gen Specialists

Event

Agenda (SGT)

1:55 PM: Event Access

2:00 - 2:05: Opening remarks

2:05 - 2:15: Introductions

2:15 - 2:55: Engaging Discussion

2:55- 3:00: Closing remarks

View Discussion Points

Discussion Points

Event marketing is no longer just about attendance, it’s about impact. Yet too often, the connection between executive events and revenue outcomes remains vague. From guest list targeting to follow-up workflows, many teams still struggle to translate engagement into qualified opportunities.

In this session, we’ll explore how to engineer event experiences with measurable ROI in mind, starting with strategic audience design, continuing through in-the-moment engagement tactics, and ending with structured sales alignment post-event. Expect real-world insights, open conversation, and frameworks you can apply immediately.

What strategies are most effective for targeting high-value attendees and ensuring alignment with sales priorities?

How can marketers design event experiences that not only engage, but also generate trackable, sales-ready outcomes?

What tools and processes actually work when it comes to measuring event ROI and turning insights into follow-up actions?

Register interest

Adatha Group is a B2B marketing agency that connects industry leaders and decision-makers for peer-to-peer discussions. Our purpose is to provide an engaging conversation to all of our attendees.