From Silos to Synergy: Uniting Event Marketing and Sales for Real Results
We’re inviting leaders in B2B marketing responsible for generating pipeline and improving customer relationships through executive events.
Expect actionable insights, meaningful conversations, and an opportunity to connect with industry peers.
July 16th, 2025, 6:30 PM CDT - Chicago, IL
Event Details
B2B events can be powerful revenue drivers but only when sales and marketing work as one.
In this session, we’ll explore how aligned teams are designing events that drive real pipeline, from smarter targeting to faster post-event action.
Expect practical examples, sharp insights, and strategies you can use right away.
Who's Attended
This event is designed for B2B marketing executives eager to connect, share insights, and explore innovative approaches. With a passion for connecting leaders we're eager to invite individuals working in:
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Chief Marketing Officers (CMOs) and VPs of Marketing
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Heads and Directors of Field Marketing
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Growth and Demand Gen Leaders
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ABM and Lead Gen Specialists
Event Agenda
July 16th 2025 at 6:30 PM CDT
6:30 PM – 7:15 PM: Networking Session with Welcome Drinks
7:15 PM – 7:30 PM: Introductions, Opening Remarks
7:30 PM – 8:15 PM: Starters, Facilitated Discussion
8:15 PM – 9:00 PM: Facilitated Discussion end and Informal Conversation starts
9:00 PM – 9:30 PM: Extended Networking
Venue
Ocean Prime Chicago
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Discussion Points
From Silos to Synergy: Uniting Event Marketing and Sales for Real Results
Executive events are high-investment touchpoints but without true sales and marketing alignment, their impact is limited. Too often, critical moments are missed: the wrong people are invited, sales enters too late, and insights from the room never make it to pipeline.
In this session, we’ll explore how to run events where sales and marketing operate as a unified team from collaborative guest list building and pre-event planning, to real-time coordination and post-event conversion. Expect actionable tactics, honest peer discussion, and proven ways to make every event a revenue-driving moment.
How often are event guest lists truly aligned with your ideal customer profile and what’s the cost of getting persona targeting wrong?
What’s breaking down in the post-event follow-up process and how can marketing and sales better coordinate to turn warm interest into real pipeline?
How do you capture and qualify meaningful engagement onsite and what defines a true MQL in the context of executive events?
Registration
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Our events are entirely pitch free, and we prioritize authentic conversations over sales tactics, providing industry leaders with a space to connect, collaborate and share insights freely.
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